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Join Us for Two Days of Training in Atlanta
Nov. 11 & 12, 2015

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Two Days of Training for Marketing & Advertising Professionals

November 11th - 12th

The Integrated Marketing Summit is a two-day educational event for marketing and advertising professionals to learn about topics related to marketing integration. Through optional hands-on workshops, keynotes, multi-speaker presentations and panel discussions, you will learn how to integrate your marketing strategies across departments, across channels, and across technologies. This is one marketing conference that you will not want to miss.

Held in multiple cities around the United States, the next event will be in Atlanta, Georgia November 11 - 12th.

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Workshop Presenters

Shawn Elledge
Shawn Elledge

CEO of Integrated Marketing Summit and Sales Lead Automation

Click to See Workshop Details

Shelly Kramer
Shelly Kramer

President of V3 Integrated Marketing

Content Marketing Workshop Details
Social Media Workshop Details

Eric Fellows
Eric Fellows

Digital Marketing Practice Leader at Sales Lead Automation

Click to See Workshop Details

Shanna Kurpe
Shanna Kurpe

Vice President of Roger West

Click to See Workshop Details

Michael Westafer
Michael Westafer

CEO at Roger West

Click to See Workshop Details

Bob Matson
Bob Matson

Business Development Director, YPN Companies

Click to See Workshop Details

Event Speakers

Bob Lauterborn
Bob Lauterborn

Former James L. Knight Professor of Advertising, University of North Carolina at Chapel Hill

Katharine Moley
Katharine Moley

Chief Marketing Officer, WeCareCard

Russell Reams
Russell Reams

New Product Development & Research, Integrated Marketing Manager at UPS

Allison J. Herzog
Alison J. Herzog

Marketing Director at Dell

Daniel Boone
Daniel Boone

Executive Director of Integrated Programs at Deluxe

Gary Spangler
Gary Spangler

Global Digital Marketing Leader, Performance Polymers, Dupont

Kelly Deen
Kelly Deen

Director, Consumer Marketing, Cartoon Network

Blaise Lucey
Blaise Lucey

Senior Content Strategist, Bitly

Dorothy Bozicolona-Volpe
Dorothy Bozicolona-Volpe

Socal Media Strategist, Social Espionage

Jamie Turner
Jamie Turner

Founder of the 60 Second Marketer

Traci Curran
Traci Curran

Growth Marketer, Bastille

Anna Ruth
Anna Ruth

Founder, AR|PR

Ashu Bhatia
Ashu Bhatia

Managing Principal, RCG Global Services

Matt Benati
Matt Benati

CEO Co-founder, LeadGnome

Barbara Giamanco
Barbara Giamanco

President, Social Centered Selling

Stuart Sheldon
Stuart Sheldon

Vice President – Strategy & Insights at Mosaic

Judy Mod
Judy Mod

President of Futurewire

Troy Burk
Troy Burk

CEO of Right On Interactive


Dan Hunter
Dan Hunter

Partner at IMI International

Bernie Borges
Bernie Borges

Founder of the Social Business Engine

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Agenda

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PRE-CONFERENCE WORKSHOPS (Optional)
8:30 AM – 12:00 PM
Select One
B2B Lead Generation, Qualification and Nurturing
Get the inside scoop on what’s working best today (and what isn’t working) in lead generation, nurturing, qualification and conversion. By attending, you will go home armed with proven strategies, tactics, tips and techniques for generating more leads and turning those leads into sales-ready opportunities your salespeople, reps, dealers or distributors. Save yourself from costly and time-consuming trial-and-error approaches to learning what works best in BtoB Lead Generation by attending this workshop.

Shawn Elledge, CEO of Integrated Marketing Summit and Sales Lead Automation

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How to Use Social Media as Part of Your Integrated Marketing Strategy
This session will focus on how to most effectively use social media as part of your integrated marketing strategy. We’ll walk you through an overview of the basics and why social media is important, and take an in-depth look how it impacts not only your content marketing strategy, but also your SEO efforts, customer service, and your online presence in general. We’ll also cover tools to use to help power your social media monitoring and listening efforts, how to identify and engage influencers, and how to connect social media to your marketing efforts, both online and off. We will walk you through the basics of profile development across LinkedIn, Facebook, Twitter, and touch on some other platforms you might consider exploring as well. Lastly, we’ll cover how to most effectively measure the ROI of your social media marketing efforts.

Shelly Kramer, President of V3 Integrated Marketing, Forbes Top 20 (Kansas City, MO)

Essential SEO Workshop - Architecting a Winning SEO Strategy
Did you know that according to research from Compete.com, a first position listing on Google accounts for a whopping 53% of the organic click traffic for that page? As a result, organic search is among the most important inbound channels a marketer has at his or her disposal. At the same time, creating and deploying a winning SEO strategy can be a complex and time intensive process, and we have designed this workshop with that in mind.

Eric Fellows, Digital Marketing Practice Leader at Sales Lead Automation

Watch video
12:00 PM – 1:00 PM Lunch Break
Attendees are responsible for their own lunch.
1:00 PM – 4:30 PM
Select One
Content Marketing: How to get it right in 2015
For savvy marketers, it's no secret that content marketing should be a key component of your integrated marketing strategy. As a marketer, you can successfully develop a competitive advantage by focusing on content marketing to generate leads and drive closed sales. But in order for content to really deliver results, you’ve got to have a website that works, a content strategy that makes sense, optimized social profiles, and social channels you actually use. In this workshop we'll walk you through the process, every step of the way, and you'll leave ready to leverage content, social and SEO in ways that'll get you the results you're seeking.

Shelly Kramer, President of V3 Integrated Marketing (Kansas City, MO)

Position Your Brand for Maximum Engagement
It’s one thing to say your company is great - it’s another thing to get your audience to actually believe it and say it too. That is the difference between a good brand, and a great brand. The world’s greatest brands create one-of-a-kind experiences that their audience cannot help but talk about. In this hands-on branding session, you will learn how to do the same through a variety of branding exercises.

Shanna Kurpe, Vice President of Roger West
Michael Westafer, CEO at Roger West (Tampa, FL)

Leveraging LinkedIn for Lead Generation
LinkedIn is the Premier Business Social Media tool used by almost 400 million business professionals. This participant engagement workshop will teach you how to utilize LinkedIn to generate page one personal and corporate profiles; construct a powerful network, maximize search tools, target lead generation, maximize content, and close more sales. While the focus is on sales and marketing best practices and targeted lead generation the material we cover will be of great interest to all serious LinkedIn users, beginners and seasoned users, from beginning sales associates to experienced business executives. We will also cover the benefits of LinkedIn Premium Accounts and LinkedIn Sales Navigator tool.

Bob Matson, YPN Companies (Atlanta, GA)
FULL DAY CONFERENCE
7:30 AM – 8:15 AM
Registration and Continental Breakfast
8:15 AM – 8:30 AM Welcome Presentation
Shawn Elledge, CEO of Integrated Marketing Summit and Sales Lead Automation
8:30 AM – 9:15 AM
Keynote - Latest Integrated Marketing Research & Examples
The Integrated Marketing Summit will share their latest Pulse Report in partnership with Gleanster Research on the strategies, tactics and technologies marketers are using to manage the customer lifecycle.Jamie Turner of the 60 Second Marketer will share educational and entertaining examples of effective Multi-Channel, Omni Channle and Integrated Marketing campaigns.

Shawn Elledge, CEO of Integrated Marketing Summit and Sales Lead Automation
Jamie Turner, Founder of the 60 Second Marketer
9:15 AM – 10:00 AM
Keynote - “Back to Basics: What IMC Is Really All About And How to Get It Right.”
More than 20 years ago, Don Schultz, Stan Tannenbaum and I coined the term Integrated Marketing Communication and lots of people all over the world profess to be practicing it. Most, however, approach it tactically when its true value is strategic. What I’ll do at the Atlanta conference is redefine IMC as we originally intended it to be understood and outline the thinking process marketers need to go through to make it work the way it should for them. Bob Lauterborn, President of Lauterborn & Associates, Author and past James L. Knight Professor of Advertising University of North Carolina at Chapel Hill for 22 years.
10:15 AM – 10:45 AM
Creating a Lifecycle Marketing Road Map
Every business has a customer journey. In this session, Lifecycle Marketing expert, Troy Burk, will provide insight into the key elements that drive your unique customer experience. Best practices will be shared on how to move prospects and customers from stage to stage to ultimately increase revenue from new business acquisition and existing customer upsells. This session will challenge you to think beyond the marketing campaign and understand the potential business impact of Lifecycle Marketing.

Troy Burk, CEO of Right On Interactive (Indianapolis,IN)
10:45 AM – 11:15 AM
Exhibit Hall & Morning Coffee
11:15 AM – 12:00 PM
Choose One
Program A – Integrated Marketing Showcase (Multi-speaker presentation)
In this multi-speaker presentation, you will hear leading experts share case studies of companies that are successfully implementing integrated marketing best practices across their organization to drive measurable results.

Alison J. Herzog, Marketing Director at Dell
Katharine Mobley, Chief Marketing Officer, WeCareCard (Atlanta, GA)
Traci Curran, Growth Maketer, Bastille (Atlanta, GA)
Anna Ruth, Founder AR/PR (Atlanta, GA)
Program B – Panel: “The New Crystal Ball - Using Advanced Data and Analytics Intelligence to Predict Your Company’s Future”
IBM calls it “Predictive Customer Intelligence.” Others call it Analytical CRM. Segmentation, Targeting, Scoring - Attrition, Retention, Churn, etc. are the buzzwords. Whatever you call it, being able to predict our customer’s perceptions, attitudes and behaviors is the Holy Grail. In light of that, we are determined to capture every last piece of data that we can, across the entire prospect to buyer lifecycle. But, figuring out what to do with it – how to make it relevant – how to make it actionable – is where a lot of companies are getting stuck.

Ashu Bhatia, Managing Principal, RCG Global Services
Matt Benati, CEO Co-founder, LeadGnome
Barbara Giamanco, President, Social Centered Selling
Moderated by Judy Mod, Founder, President of Social Executive Council + futurewired.(Atlanta, GA)
12:00 PM – 1:15 PM
Lunch n’ Learn
Omni Channel
Russell Reams, New Product Development & Research, Integrated Marketing Manager at UPS
1:30 PM – 2:15 PM
Choose One
Program A – Social Media (Multi-Speaker Presentation)

Blaise Lucey, Senior Content Strategist, Bitly (New York, NY)
Bernie Borges, Founder of the Social Business Engine (Tampa, FL)
Alison J. Herzog, Marketing Director at Dell

Program B – Engaging the Future B2B Customer & Top 10 Challenges for Marketers

Gary Spangler, Global Digital Marketing Leader, DuPont (Philadelphia, PA)
Daniel Boone, Executive Director of Integrated Programs at Deluxe (Minneapolis, MN)
2:30 PM – 3:15 PM
Choose One
Program A – 2015 The Year of Disruption
The volatility of the Greek Economy, the rise of Donald Trump, the devaluation of Chinese Yuan and the decline of the American stock market– 2015 is on the precipice of major change, and thinking differently is the competitive advantage. Brands are learning that they need to think fast and align their objectives with customer needs by embracing new ideas and the correct emerging technologies. In short, the brands disrupting the marketplace today and creating an extraordinary opportunity within their industries are marrying technology trends and customer desire with major influence from the three leading trends -- real-time, social, and mobile.

Dorothy Bozicolona-Volpe, Social Media Strategist

Program B – Content Marketing (Multi-Speaker Presentation)

Blaise Lucey, Senior Content Strategist, Bitly (New York, NY)
Alison J. Herzog, Marketing Director at Dell
Moderated by Shelly Kramer, President of V3 Integrated Marketing
3:30 – 4:15 PM
Choose One
The Most Fun and Engaging Mobile Panel Discussion in the History of the Universe. Seriously.
Join internationally-recognized author and regular CNN guest Jamie Turner as he hosts a panel discussion with leading mobile experts from Cartoon Network, Hotspot Revenue and CNN. In this fast-paced, engaging panel discussion, audience members will try to stump the panelists with trivia questions about mobile marketing and mobile technology. What happens if the panelist gets stumped? Stop by to find out in what is guaranteed to be one of the most memorable and fun panel discussions you’ve ever participated in.

Moderated by Jamie Turner, Author of Go Mobile
Kelly Deen, Director, Consumer Marketing - Cartoon Network (Atlanta, GA)
More Speakers TBA

Program B – Decoding Marketing Channel Chaos
Attend this session if you want to learn about what Integrated Marketing channels and tactics consumers say are most effective across fifty product categories, four consumer targets and eight different brand objectives. You’ll also learn why Experiential and Word-of-Mouth, two IM channels under-leveraged by many marketers, really deliver measurable value that challenges more traditional channels. Finally, you’ll understand the guiding principles of Experiential and WOM to help you “go green” and get actionable with the insights! Learn which integrated marketing channels and tactics that consumers say are the most effective across 50 product categories, 4 consumer targets and 8 different brand objectives.

Stuart Sheldon, Vice President – Strategy & Insights at Mosaic
Dan Hunter, Partner at IMI International
4:15 – 5:00 PM
End of Day Keynote - Omni Marketing - An Outside In Approach to Marketing
Multi-Speaker Presentation
Moderated by Doug Norwood, President & Chief Operating Officer at Swarm Agency
5:00 PM – 6:30 PM
Happy Hour, Technology Showcase & Giveways

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Location

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The Integrated Marketing Summit is hosted at the luxurious Atlanta Marriott Perimeter Center.


  • Attendees receive a discounted Group Rate of $159 plus tax and assessments, available through November 4, 2015.
  • Attendees are encouraged to stay at the Atlanta Marriot Perimeter Center in order to experience all the conference has to offer.
  • If you choose to make alternative accommodations, you will be responsible to provide your own transportation to and from the conference hotel.

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Registration

All Access Pass – $687

All access pass - Most Popular (Save $100) Includes

  • Your choice of 2 hands-on workshops in a small teaching environment (11/11)
  • All day access to the conference (11/12)
  • Keynotes by nationally recognized speakers
  • Best practices and case studies from the experts
  • Networking with peers and IMC leaders
  • Food and beverage throughout the conference
  • Evening networking cocktail event
  • Technology showcase

A La Carte Pricing

If you are unable to attend both days, you can register for individual workshops and/or the full day conference separately.

  • One Workshop (November 11th) = $199 (Lunch not included)
  • Two Workshops (November 11th) = $398 (Lunch included)
  • Conference Only (November 12th) = $389 (Lunch & networking event included)

Group Discount

Save 25% when 4 or more people register at the same time. Use discount code IMSGRP2015

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Justification Letter

Justify your attendance to your employer by downloading this customizable letter.

Partners

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