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The Integrated Marketing Summit January 30th - 31st
San Diego

Venue

Marriott Del Mar
11966 El Camino Real
San Diego, California 92130
(858) 523-1700

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The Integrated Marketing Summit is hosting a one day marketing event on Jan 30th (Thursday) from 7:30 a.m. - 5:30 p.m.  with  a networking event from 5:30 p.m. -7 p.m. that's open to the public.
On day two, Jan 31st (Friday) we will offer 4 optional hands on workshops from 9 a.m. - 1:00 p.m. for those marketers looking for additional education and support. Workshop options include:
1. B2B Lead Generation, Nurturing, Qualification and Conversion
2. Content Marketing: How to Get it Right In 2014
3. A Deep Dive Into Google Analytics and How to Make it Work for You
4. Landing Page Optimization.

Online Marketing Institute is offering IMS participants a 60 day free trial subscription to learn how to grow your business with digital marketing.
OMI’s online video tutorials make it easy for you to learn how to effectively use Social Media, Search Engine Marketing & Optimization, Web Analytics and Mobile Marketing to name a few of their programs. You will be sent a link to this free offer once you register.
 

We also secured a limited number of discounted hotel rooms at $129.00 a night. Details are posted on the registration page.

Meanwhile, if you are interested in learning more about IMS please make sure to sign up for our e-newsletter , follow us on twitter, Linkedin or facebook.


Featured Speakers

Audie Chamberlain, Director of Social Media Marketing, Realtor.com / Move Inc.

Don E. Schultz, Professor (Emeritus) Integrated Marketing Communications, Northwestern University

Mac McIntosh, President, AcquireB2B

Michelle Killebrew, Leads Strategy for Social Business, IBM

Nicholas Muldoon, Agile Coach, Twitter

Pam Didner, Writer and Speaker for Global and Content Marketing

Ray Pun, Strategic Marketing Manager for Mobile Marketing Solutions, Adobe

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Sponsors
AcquireB2B Act-on Software Inc
Alight Analytics ITX
OMI Sitetuners
V3 Integrated Marketing  
Affiliates
SoCal BMA OMI
SLMA  

Schedule

Day One - Jan, 30th 2014

  Time   Program  
  7:30 AM - 8:30 AM  

Registration and Continental Breakfast & Beverages

 
  8:30 AM - 8:45 AM  

Welcome Presentation - Shawn Elledge - CEO - IMS

 
  8:45 AM - 9:30 AM  

Morning Keynote - CAN SOCIAL MEDIA BE KILLING BRANDS?

Hear new insights from a new ten year, longitudinal study seem to confirm that social media usage is primarily for “social purposes” and  the potential for marketers invading social media vehicles or encouraging social media users to become product advocates is not only limited, but, may actually be counterproductive in terms of building brand value and brand relationships.

Don E Schultz President Agora & Professor (Emeritus-in-Service) Integrated Marketing Communications at Northwestern University (Evanston, IL)

 
  9:45 AM - 10:30 AM  

Program A - Start with tracking your marketing activity, results and ROI.
Mac McIntosh, President & Principal Consultant at AcquireB2B (Kingstown, RI)

Metrics are the keys to getting the respect you deserve, a bigger budget, more staff and maybe even a promotion and raise. This session will show you which metrics are most important (and which are not), and how to quickly and easily build the reports and dashboards you need to track your results, drive continuous improvement, and prove to your boss, the CFO and the CEO that that your marketing is helping the company meet or exceed its sales and revenue goals.

 
  9:45 AM - 10:30 AM  

Program B - Content Marketing: Your Strategy For Driving Leads + Sales

Shelly Kramer, CEO of V3 Integrated Marketing & Forbes top 30 (Kansas City, MO)

For savvy marketers, it's no secret that content marketing should be a key component of your integrated marketing strategy. But getting it done is often a challenge. The key to success with content marketing is simple. Good (no, GREAT!) content that zeroes in on customer and prospect needs without draining your resources. But it’s not just a matter of having great content and tossing it out there, and expecting it to perform miracles. It doesn't work that way. As a marketer, you can successfully develop a competitive advantage by focusing on content marketing to generate leads and drive closed sales. But in order for content to really deliver results, you’ve got to have a website that works, a content strategy that makes sense, optimized social profiles, and social channels you actually use. In this workshop we'll walk you through the process, every step of the way, and you'll leave ready to leverage content, social and SEO in ways that'll get you the results you're seeking.
 
  10:30AM - 11:00 AM   Exhibit Hall & Morning Coffee  
  11:00 AM - 11:45 PM  

Program A - Realizing the Value of Inspiring Digital Experiences

Sean Flaherty, EVP Strategy,  ITX Corp. (Rochester, NY)

As a marketer, creating digital experiences that engage, inform, inspire, and influence the people that matter to you most where and when they need it are critical to your success. With so many opportunities to explore, like mobile, social, and location-based offerings, the clever use of technology needs to be a differentiator for your business.

Customer experiences shape the way your customers perceive your brand and how they use your products. But most importantly, inspiring experiences can propel your business forward and more often than not, help you leap ahead of your competition.

  • How do you ensure that your technology investments are maximized and assigned the right priorities?
  • Is your technology worthy of the brand that you are trying to build?
  • Is your team aligned around these priorities?
  • How do you know that you are even asking the right questions about your technology and what it can do for you?
 
  11:00 AM - 11:45 PM  

Rethink B2B Marketing: Digital Campaign Case Study
Michelle Killebrew, Program Director, Strategy - IBM Social Business (San Francisco, CA)

Join IBM as they take a look under the hood of the creation and execution strategy for their newest digital demand generation initiative featuring thought-leader webinars and custom ebook content. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign, and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy. See how Social Media is integral to the campaign – woven into every customer touch point.

 
  11:45 AM - 1:15 PM  

Lunch & Learn - Integrated Lead Nurturing

Learn how to integrate various marketing touch points to nurture prospects using an automated email program.

Imagine Michael Phelps swimming with a broken arm. Well, that’s your email program when you don’t use other marketing efforts to support it.  Like the finely tuned body of your favorite athlete, truly effective email programs require an entire ecosystem of working parts. Join us to explore the anatomy of an integrated lead nurturing program. The power (and payoff) of email increases exponentially when deployed with other marketing tactics. Go beyond the inbox and learn how marketing automation supports revenue efforts in a scalable, dynamic and personal way – all while proving jaw dropping ROI.
Aaron Bolshaw, Sr. Manager of Database Marketing for Act-On Software – a Inc. 500 and Deloitte Fast500 award winner for 2013

 

 
  1:30 PM  -  2:15 PM  

Program A - Integrated Social Media Campaign (Case Study) Realtor.com and Airstream Audie Chamberlain, Director of Social Media Marketing at Realtor.com (Los Angeles, CA)
Are you struggling to integrate social into your marketing campaign?

In this session I will focus primarily on leveraging social media to build an integrated marketing campaign. I will start with a note on ROI and our desired outcomes for the campaign. Attendees will see simple and complex methods for establishing ROI models, which are absolutely necessary to have in place when developing an integrated marketing campaign for business practice.


At the end, attendees will have a greater familiarity with incorporating social into an integrated marketing campaign, how to leverage people’s points of passion, and what type of metrics to track. They will have seen real examples of social content, outreach, email, media, SEM and results

 

 
  1:30 PM  -  2:15 PM  

Program B -  Technology In Marketing: What’s Hot, What’s Not and What Comes Next

Marketers are always trying to differentiate in the marketplace – it’s the nature of their role on the team. Advancements in technology have helped marketers do more for less in pursuit of this responsibility, but identifying that next big technology before the competition can mean the difference between being a leader or taking leftovers.

Identifying the technology is half of the formula, knowing when to adopt is another. Too early and nobody gets it. Too late and nobody cares.


Join Kevin Popovic, CEO of Ideahaus for a candid discussion on what has worked and what has not as we look to a panel of new technologies that are well-poised to be “the next big thing.”

Panelist include:
Prasad Rangappa, Founder & CEO GrowthTwo (San Diego, CA)

Leslie Miller, VP of Marketing Mogl (San Diego, CA)

Liz Philips, Sr. Marketing Manager, Qualcomm Technologies, Inc.

 

 
  2:30 PM - 3:15 PM  

Program A - Five Tips to Build an Agile Marketing Team
Nicholas Muldoon,
Agile Marketing Coach at Twitter (San Francisco, CA)

Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company.


Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after.

 
  2:30 PM - 3:15 PM  

Program B - Capitalize on Social Media by Tapping into True Motivation

Eric. Holtzclaw, Founder and Chief Strategist of Laddering Works (Marietta, GA)

In order for companies to create a truly integrated marketing approach, they must include social media as part of their plan.  Companies still struggle with how to do this successfully because they concentrate on what consumers are doing on social media and use only that knowledge to determine an approach.

By diving into the lives of your customers to look at not only what is being shared - but who is sharing, and why - you understand the true digital ecosystem.  Eric shares the results of a 12-month consumer research project that uncovered the true motivations of consumers.  Learn how to identify the key markers of the consumers that talk about and to your brand to ensure the success of your integrated marketing approach. Use the real influencers to make a powerful impact with your marketing efforts.
 
  3:25 PM - 4:05 PM  

Program A - Discovering Your Customers' Decision Journey

Understanding the paths customers take to making a decision has never been more important.  The marketing channel interactions customers utilize in their journey to make decisions represent a Big Data gold mine of information for organizations to maximize customer acquisition and retention efforts.
3 Key Takeaways:
  1. Learn how to establish your customers' journey
  2. Understand how to build a holistic marketing analytics framework
  3. Translate performance results to maximize marketing and sales resources

Matt Hertig, Co-Founder and Managing Partner Alight Analytics (Kansas City, MO)

 
  3:25 PM - 4:05 PM  

Program B - Your Baby Is Ugly - Rapid-fire Live Landing Page Critiques
Landing page optimization expert and SiteTuners CEO, Tim Ash


Your website and landing page stinks - its just a question of degree. Bring your URL and landing page optimization expert Tim Ash will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.


One-on-one Live Website Conversion Mini-reviews

Experts from renowned conversion rate optimization agency SiteTuners will be onsite at the show conducting 20-minute live critiques of your website. Get advice on how to avoid your biggest conversion problems. Availability is limited and certain eligibility restrictions apply. Registered participants will be provided with information on how to apply and reserve their time-slot.


 
  4:15 PM - 4:45 PM   Program A - Mobile Marketing Best Practices – Reaching the Mobile Consumer

Do you under­stand the mind of the mobile consumer? It’s important to understand mobile users, how they inter­act with web­sites and appli­ca­tions across smartphones and tablets, and what they expect from their mobile expe­ri­ences. Ray Pun, Strategic Marketing Manager for Mobile Marketing Solutions at Adobe will discuss how to integrate a mobile strategy into the overall marketing mix, and cover best prac­tices for mar­keters to reach mobile users at the right time with the right message and within the right context, including:

    Reduce the Number of Touch Events

    Optimize for Speed

    Design for Mobile Interactions

    Make Content Discovery Easy

    Use Analytics from Day One

By expand­ing how you think about mobile as part of your overall marketing efforts, you will cre­ate expe­ri­ences that improve how con­sumers engage with your dig­i­tal brand and opti­mize busi­ness results from your mobile cus­tomers.

 
  4:15 PM - 4:45 PM   Program B -Cisco Uses BIG Data to Predict Sales

Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).

Amanda Kahlow, CEO and Founder, 6Sense Insights Inc.
Joseph Puthussery,
VP, Marketing, Demand Generation, Cisco

 
  4:45PM - 5:30PM  

Keynote - "Integrated Marketing: Think Big, Think Small"
Pam Didner  Global Integrated Marketing Manager
- Intel will present several case studies on "Big" integrated marketing and "Small" integrated marketing efforts.

 
  5:30 PM - 7:00 PM  

Networking Reception

Social networking in person! Join us for an end-of-day cocktail or wine and meet IMS attendees, sponsors and speakers in an informal venue.
 
 
     
 

Optional Workshop Schedule

Day Two - Jan, 31st 2014

  Time   Optional Hands-On Workshops
 
 

9:00 AM - 1:00 PM

 

Workshop A
 

B2B lead generation, nurturing, qualification and conversion
Get the inside scoop on what’s working best today (and what isn’t working) in lead generation, nurturing, qualification and conversion. By attending, you will go home armed with proven strategies, tactics, tips and techniques for generating more leads and turning those leads into sales-ready opportunities your salespeople, reps, dealers or distributors can turn into sales and revenue for your company.  Save yourself from costly and time-consuming trial-and-error approaches to learning what works best by attending this workshop is presented by two demand generation experts; Shawn Elledge, CEO of Integrated Marketing Summits and Mac McIntosh, President and principal consultant at AcquireB2B, a lead generation and marketing automation agency.


More details here

 
 

9:00 AM - 1:00 PM

 

Workshop B

 

Content Marketing: How to Get it Right In 2014

For savvy B2B marketers, it's no secret that content marketing should be a key component of your integrated marketing strategy. But getting it done is often a challenge. The key to success with content marketing is simple. Good (no, GREAT!) content that zeroes in on customer and prospect needs without draining your resources. But it’s not just a matter of having great content and tossing it out there, and expecting it to perform miracles. It doesn't work that way. As a marketer, you can successfully develop a competitive advantage by focusing on content marketing to generate leads and drive closed sales. But in order for content to really deliver results, you’ve got to have a website that works, a content strategy that makes sense, optimized social profiles, and social channels you actually use. In this workshop we'll walk you through the process, every step of the way, and you'll leave ready to leverage content, social and SEO in ways that'll get you the results you're seeking.

Presented by Shelly Kramer, President of V3 Integrated Marketing (Kansas City, MO)

More details here

 
 

9:00 AM - 1:00 PM

 

Workshop C

 

A Deep Dive Into Google Analytics and How to Make it Work for You

This hands-on, interactive workshop starts with showing you how to use Google Analytics and understanding the key metrics needed to drive better marketing decisions. We will navigate the tool together, define key metrics, plunge into multi-channel attribution modeling and share some of our favorite reports. Then, we will take a deep dive with several of the technical, custom and advanced features within Google Analytics. Learn how to manage profiles, set up goals and filters, understand event and campaign tracking and even configure advanced segments. Matt Hertig and Michelle Jacobs, Co-Founders of Alight Analytics, a Google Analytics Certified Partner and Premium Reseller, are facilitating the workshop.

 

More details here

 
 

9:00 AM - 1:00 PM

Workshop D

 
Landing Page Optimization Introduction
 
How much money are you losing with poorly performing landing pages and websites?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners CEO, Tim Ash will also provide a personalized signed copy of his bestselling book to each participant.