Registration and Continental Breakfast & Beverages

Welcome Presentation - Shawn Elledge - CEO - IMS

Morning Keynote - Chad Mitchell Forrester Research

Chad Mitchell, Former Principal Analyst | Marketing Leadership at Forrester Research (Atlanta, GA) Has recently accepted a new position with IBM as a Senior Managing Consultant, IBM’s Global Business Services, BAO practice – Business Optimization and Analytics. Chad will talk about Forrester's latest research study called "Adaptive Brand Marketing" which will explore the relationships between brands and consumers today.

Program A - Forget what you THINK you know about PR....it's a Whole New World

Michael Pranikoff, Director of Emerging Media, PR Newswire (Washington, DC) & Dee Rambeau, Vice President Customer Advisory and Product Marketing (Denver, CO) will share insight into the future of PR including multimedia press releases.

Program B - Marketing Automation – Lead Management

Sam Eidson, Partner of 90octane (Denver, CO)

Marketers now have access to dynamic technologies that are transforming how leads are generated, prospects are engaged and customers are acquired. Leveraging advanced marketing and sales automation platforms, marketers now have an opportunity to actively track and measure conversions and demonstrate a clear return on their marketing investment. In this session, Sam will discuss the role of marketing automation platforms in the business environment today and how to successfully implement a marketing automation strategy for your organization.

Program C - Integrated Marketing Case Study BtoB

“How do you change the rules of combat when you go into the ring against established competitors?  You capture the imagination of your prospects by doing something completely unexpected in the category.  Come hear how John Deere out-maneuvered entrenched Goliaths as it launched its new small-frame skid steer and, along the way, took best of show for its thinking at the 2009 BtoB Best Awards.”

Program A - Integrated Social Media Marketing

Program B - CRM Best Practices to CRM And Cloud Computing for Marketers

Program C - Webinar Best Practices for Demand Generation

Lunch Time Keynote - Jamie Turner, Chief Content Officer at 60 Second Marketer, a division of BKV (Atlanta, GA)

Program A - Marketing Metrics – Demonstrating Marketing’s Value to the Organization

Laura Patterson, Author and President of Vision Edge Marketing (Austin, TX) will ask you questions like; Does your marketing pass the “so what” test?

Most marketers today realize they need to demonstrate their value and have established some way to measure something.  But the real question is are you measuring what matters?  The right metrics and measurement, data, analytics, systems, tools and processes can make all the difference in your marketing measurement and accountability initiatives.   While this presentation explores best practices being used by marketers who are taking their marketing measurement and performance management efforts to the next level,  the presentation takes a practical approach.  Laura Patterson focuses on things any marketer can do tomorrow to take their efforts to the next level.  The session is ideal for marketing professionals and executives who want to leverage outcome based metrics, to insure marketing objectives are measurable and designed to effectively impact the organization, to utilize performance target setting for marketing programs, and to develop better performance reports/dashboards.

Program B - Spend Less, Get More with Media Mix Optimization

According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.

Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.

Alan P. Kuritsky, Principle at Acxiom - Multichannel Marketing Consulting Practice (NY,NY) will discuss:

• How to recognize and segment your most profitable customers and prospects
• How to break through the multichannel noise and reach your ideal customer
• How to forecast your marketing effectiveness across channels

Program C - Maximizing Return on Event (ROE)

Neal Mintz, Regional Sales Director for Cvent (McLean, VA)

Meeting and Event programs took a huge hit in 2009, but are making a big return as the economy approaches recovery. Marketing departments are forced to scrutinize each dollar they spend on these programs and provide proof to their senior management on the true business value of their off-site meetings and external events. During our presentation, we will walk you through some of the strategy and tactics that our meeting and event planner clients employed to preserve their budgets and teach you how to streamline your programs for better ROI. The main theme of this presentation will be centered around lowering costs associated with your events while maintaining or increasing the value (and if applicable revenue) of your offline events through careful preparation, strategic use of technology, and industry know-how.

Program A - Integrating Offline Media with Online (Panel)

Whatever happened to Direct Mail, Radio, Billboards, Magazine ads and other offline media? Do these channels still work? This multi Speaker panel will explore best practices in integrating offline with online.
This program will be multi speaker presentaton each providing a case study of Integrating offline with online.

Speakers Include:
Jon VanderWal, President of the Rocky Mountain DMA (Denver, CO)
Patty Coldwater, VP of Marketing at TRM Direct (Colorado Springs, CO)
Eileen Weinert, President of The Media Team, (Lakewood, CO)

Program B - Integrated Marketing Case Study BtoC

Tom Stein, President & Chief Creative Officer at STEIN ROGAN+ PARTNERS (NY, NY) was recently awarded the  BMA 2010 Agency of the Year. Tom will share an example of a BtoC integrated marketing solution they developed for Citrix Online called "Squadron."
Citrix Online had a challenge. Sales growth of its GoToMyPC remote access product was slowing. The need was to build better consumer understanding - and perceived essentialness - of the product. Stein Rogan called in an unusual team to meet the challenge - a squadron of heroic pigeons. See what happened in this case study presentation.

Program C - Social Revolution: Strategies for Succeeding in Business

Craig Meurer, Director of Technology Solutions of Harte Hanks (Austin, TX)

An online social revolution is under way. Is your contact strategy keeping pace? Are you leveraging information for marketing and sales? In the fast-emerging world of social media and networks, what do you need to know to succeed?This session will cover important topics for any business developing a strategic and tactical approach to Social Media:

• The importance of social media according to research by Harte-Hanks, and why this new channel of customer interaction is critical.
• How social media is impacting business, customer communications and the contact center.
• What tools and tactics are needed to setup a social support and outreach program?
• What strategies and best practices should you deploy to ensure success?
• Measurement, monitoring and reporting tactics for ensuring success.
• Emerging trends in the social space that will impact your ultimate success.

Program B - Mobile Marketing Best Practices: Opt-In Strategies for Mobile Campaigns

The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today, mobile phone penetration exceeds cable television, internet access and PCs in the home. It is often the first thing a person looks at upon waking and the last thing they look at before going to sleep.
 
There’s no question that mobile is an emerging and exciting channel for your marketing mix. But how do you access something that’s as closely guarded as a mobile phone number?
 
Requesting a mobile number is a “big ask,” and requires that your campaign delivers on the following:

• Personalization: Are the offers you’re sending relevant to your audience, or could they be construed as SPAM?
• Value-Based Engagement: Is your application, mobile website or SMS campaign delivering value to your customer? Sometimes value is more than just a coupon.
• Customer Voice: Are you giving your customers the opportunity to provide feedback on their experience with your brand?

Program C – “Xperiential Marketing - Creating Memories”

Garrett Fuselier, Integrated Experience Designer, T2/Back Alley Films (Kansas City, MO)
Experiential Design is one of the hottest new developments in interactive, blurring the once-definitive lines between media and transforming the consumer-as-audience into consumer-as-participant. Experiential design and the rich internet applications that power it reach consumers in innovative, memorable ways. Curious to see experiential design in action? T2's Garrett Fuselier will showcase several examples and case studies of how specific brands are stretching conventional boundaries and changing the ground rules of customer engagement.

Program A - Search Engine Optimization & Marketing (Panel)

Panel Presentation and Discussion on Best Practices in Search Engine Optimization & Marketing - Moderated by Bill Leake, CEO of Apogee Results (Austin, TX) Speakers Include; Nicholas Yorchak, President, Big Footprint Digital, Andrew Beckman, CEO of Location3 Media, Mike O'Neil, Founder & President of Integrated Alliances

Networking Reception

Location: Workshops are held at the same location as the IMS Event (Hyatt Regency)

Hotel Room:You will receive the exact room location at the Hyatt in a separate email correspondence before the event. We will also pass out these details at the IMS event during registration. Since the hotel rooms vary in size, we have to identify the number of registrations prior to this notice.

Date: Workshops are held the day after an IMS event. ( Wednesday, July 21st) 

Time: Each workshop starts at either 8amor 9amand runs until noon. (Check your workshop for details).

Cost: $199.00 You can only register for one workshop since they happen at the same time (8am-Noon)

8:00 AM - 12:00 PM

Workshop I

"Planning for Marketing Effectiveness- Creating a Measurable Marketing Plan"

This workshop will be hosted by Laura Patterson, Author and President of Vision Edge Marketing (Austin, TX)
Operating without a marketing plan is akin to taking a road trip without a map. While you may eventually get there, it is also just as likely you will get lost.A marketing plan outlines how marketing will help the organization achieve its key business initiatives. It clarifies the challenges you face as well as the opportunities. It establishes your marketing strategy, defines measurable marketing objectives that support your marketing strategy and the methods you will deploy for achieving these objectives.
The research involved in creating a marketing plan improves marketing effectiveness and efficiencies, clarifies your target market, and helps insure you won’t end up pursuing unprofitable ventures.
In these economic times when budgets are tight focus is more important than ever which is why a customer-centric measurable marketing plan should be top of mind for every company, no matter how big or small or the industry. This half-day interactive working session enables you to build an initial customer-centric measurable marketing plan blueprint that will create direct line of sight between marketing efforts and investment and business results.

8:00 AM - 12:00 PM

Workshop II

Search Engine Optimization and Marketing Workshop

Bill Leake, CEO of Apogee Results and his team  (Austin, TX) will host this 4 hour SEO & SEM workshop.

They will cover:

Cost $199.00

8:00 AM - 12:00 PM

Workshop III

Social Media Workshop

This intensive workshop will be hosted by Jamie Turner, Chief Content Officer of 60 Second Marketer, a division of BKV (Atlanta, GA).

This workshop sold out in Atlanta& Minneapolisso please register soon if you would like to participate.

Here's just some of what you'll learn in this fast-paced, engaging workshop.

Cost $199.00

8:30 AM - 11:30 PM

Workshop IV

Mobile Marketing Best Practices

Stacy Adams, Global Director of Marketing & Paul Griswold, Product Management for Air2Web (Atlanta, GA)

With over 4 billion users worldwide, mobile phones provide an always-on, always-available connection to your customers and prospects.  This makes having a comprehensive mobile strategy critical to any company’s marketing plans.  However, with the number of mobile communication options available today, using mobile channel effectively can be a formidable challenge.  In this session, we will discuss how to effectively leverage mobile as part of an overall marketing strategy.  The mobile landscape, opt-in strategies, and best practices of SMS, MMS, mobile web, and mobile applications will all be discussed.

In this workshop, you will learn:

• Mobile Marketing Association (MMA) regulations and carrier requirements surrounding mobile campaigns
• What the mobile landscape looks like, the penetration of smartphones and expected trends
• Best practices to collect opt-ins for your mobile marketing campaigns
• How to effectively use SMS as a communication tool for coupons, alerts, and brand awareness
• When to develop a mobile application, and for what platforms
• How the mobile web can be leveraged to provide on-the-go information for your customers
• How to use 2D bar codes for coupons and to drive web traffic