Registration and Continental Breakfast & Beverages

Welcome Presentation - Shawn Elledge - CEO - IMS

Morning Keynote - The Agile Marketer - A Framework For Succeeding In The New Marketing Era

Chad Mitchell, Senior Managing Consultant, IBM’s Global Business Services, BAO practice – Business Optimization and Analytics.

Media fragmentation, technology adoption and changing customer behavior have created a challenging new environment for marketers. Control of the marketing function and messaging is often out of the marketers' grasp and in the hands of customers. Marketers must be agile to succeed today in creating relevant messaging to reach these customers. IBM Global Business Services works with senior marketing leaders at leading brands helping them transform their marketing operations based on the Agile Marketing Maturity Model. In this session, you will learn about the framework and see how IBM uses advanced analytics to transform marketing operations and customer experiences. You will be able to apply high level concepts to your own marketing team - making you an agile and more successful marketer.

Program A - Integrated Social Media Marketing

Chris Kovac, Director of Social Influence for Nicholson Kovac, (Kansas City, MO) will review best practices for social influence (media) marketing, including: social monitoring, blog development and relations, Social News Release (SNR), Facebook/Twitter development, Multimedia and more. Chris will provide a blueprint on how to get started in social media and how it can be integrated into traditional marketing communications strategies and tactic.

Program B - Marketing Automation – Lead Management

Craig Meurer, Director of Technology Solutions at Harte Hanks (Austin, TX) will talk about best practices in demand generation and marketing automation platforms discussing lead tracking, scoring and nurturing including crm integration. Eloqua is the world leader in Marketing Automation Platforms (MAP) and provides the underlying technology used by Harte Hanks.

Program C - Integrated Marketing Case Study BtoB

Gayle Novak, Director of Client Service and Partner at Slack Barshinger & Partners (Chicago, IL) will share a BtoB integrated marketing case study for Fellowes shredders. The office products category, on the whole, was suffering from commodization. See how Fellowes used true innovation—both in their business model and their IMC strategy—to not only differentiate their shredder products, but also reinvigorate the category and help their own channel partners bring relevant “news” and products to their own end consumers.

Program A - “How to Make Money with Social Media"

Jamie Turner, Chief Content Officer at 60 Second Marketer, a division of BKV (Atlanta, GA)

If you’re like many people, you may have some questions about social media. You may be asking whether it’s over-hyped or if it’s going to be replaced by something else or if it’s just a big waste of time.
But the important question isn’t whether it’s over-hyped or going to be replaced by something or a big waste of time. The important question is “How can I make money with social media?”
In this fun, engaging, interactive presentation, Jamie Turner provides an insider’s look at the business models that work for social media. He answers many of the key questions businesspeople have about social media and takes a look at the tools, tips and techniques necessary to set up a social media campaign.

Program B - Using Data to Drive Sales & Marketing Effectiveness
Garth Moulton Co Founder VP of Community for Jigsaw, a Salesforce.com company & Michele McMahon former Sr Director, Marketing Operations at Ariba now VP of Revenue Generation at The Network in Atlanta GA will showcase how marketing can use data to increase overall effectiveness and revnue.

Program C - A Roadmap for Managing the Webinar Life Cycle

The Webinar is an invaluable tool in today’s buyer market.  It is a tremendously effective vehicle for companies to listen to, engage and educate customers and differentiate themselves from the rest of the pack.  The catch?  You’ve got to really do a Webinar right in order for it to be effective.

Join  Webinar expert Mike Agron, Executive Webinar Producer for WebAttract, LLC,  for a tutorial to learn how to tightly manage and control the many aspects of running a great Webinar. You’ll hear about real life examples on Webinar best practices, methodologies and metrics that WebAttract has used for producing and delivering webinars for global brands such as Google, Oracle, Underwriters Laboratories as well as many emerging regional brands, etc. 

You’ll learn:

• A proven methodology for planning and delivering engaging webinars and with predictable outcomes

• Pointers for audience recruitment, content development, coaching of speakers , the sound check

• Post-event follow-up techniques to convert registrants and attendees into warm conversations

• The key metrics and analytics to track and measure your success across the Webinar life cycle

This webinar, featuring WebAttract, was recently sponsored by BtoB Magazine and hosted by Citrix Online, providers of GoToWebinar.

Lunch Time Keynote -Tim Arnold, AdWeek Columnist - Consultant

Tim Arnold is a 30-year advertising industry veteran. His first job was at D’Arcy, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign.  He moved to New York twenty-five years ago, and has worked at J. Walter Thompson (Burger King, Miller), Scali McCabe Sloves (Hertz) and DMB&B (worldwide Board of Directors; Dir, Global Business Development).  He was president of McCann Amsteryard and a partner at The Ad Store, where he produced the notorious first Super Bowl commercial for GoDaddy.  For three years he’s told his stories in a regular column for Adweek magazine and is now going to share his latest research study, Luxury is Dead. Or is it? And why should I care?

Program A - Social Media Multi Speaker Presentation

Whether you are BtoB, BtoC, offering a considered purchase or selling a commodity, this multi speaker presentation moderated by Aaron Goldman, Founder and Principal, Connectual will help you develop an effective social media strategy.
Speakers include:
Tony Bombacino, CMO Restaurant.com (Chicago, IL)
Barbara Rozgonyi, Principal CoryWest Media, LLC & Founder, Social Media Club Chicago (Chicago,IL)

Brad Kleinman, Director of Education at Online Marketing Connect (Cleveland, OH)

Blagica Bottigliero, VP of Strategy Edelman Digital (Chicago, IL)

Program B - Enterprise Segmentation Driven Customer Centricity

Presented by: Ramin Mikaili, Merkle, VP Segmentation Practice Lead, Quantitative Solutions & Jeriad Zoghby, Merkle, Customer Centricity Practice Leader

One of the key characteristics of a high performing organization is customer centricity.  Customer centric organizations have a consistent and precise value proposition and service for their customers at any interaction point.  In fact, they are able to significantly increase share holder value by informing any customer related decision at any part of the organization with a deep and relevant understanding of the customers value, behavior and needs and wants.  Through extensive experience in helping our clients achieve customer centricity with Enterprise Segmentation, we would like to share our Point of View on:  1)  Challenges:  What is customer centricity and why is it so hard to achieve, 2) Value Proposition:  The prize is high when done right, 3) Solution:  The secret sauce is Enterprise Segmentation, 4) Case studies:  It has been done, consequently significant incremental revenue has been realized.

Program C - How the Power of Publicity Can Supercharge Your Business

Marsha Friedman – Public relations expert, author, radio personality and public speaker – will give you the inside track on how to raise your company's visibility to your target audiences and become known as "the" credentialed expert in your field.  With over 20 years experience working with top leaders from all industries, she has helped hundreds of  professionals, CEO's, sports  and entertainment personalities, executives and politicians to “celebritize” themselves. Marsha will educate attendees on the importance and value of becoming a recognized expert in their field, and provide specific steps they can take to achieve that goal.

Program A - Blue Bunny Integrated Marketing Case Study BtoC

Integration done right is done right a variety of ways. Within a brand’s marketing team; within an entire agency; and between partner agencies. How do brands make all three types of integration work in synch? Brad Hanna, SVP, group account leader at Barkley will showcase how his teams have made integration work across all of these functions for Blue Bunny ice cream. Barkley, the Blue Bunny team and its partner agency have helped the regional ice cream brand develop into a national player through print, outdoor, TV, radio, interactive, social media, R&D, strategy, sales strategy and public relations. Brad will give tactical advice on how marketers can achieve the same type of synergy.

Program B - Forget what you THINK you know about PR....it's a Whole New World

Michael Pranikoff, Director of Emerging Media, PR Newswire (Washington, DC) will share insight into the future of PR including multimedia press releases.

Program C - Mobile Marketing Best Practices: Opt-In Strategies for Mobile Campaigns

The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today, mobile phone penetration exceeds cable television, internet access and PCs in the home. It is often the first thing a person looks at upon waking and the last thing they look at before going to sleep.
 
There’s no question that mobile is an emerging and exciting channel for your marketing mix. But how do you access something that’s as closely guarded as a mobile phone number?
 
Requesting a mobile number is a “big ask,” and requires that your campaign delivers on the following:

• Personalization: Are the offers you’re sending relevant to your audience, or could they be construed as SPAM?
• Value-Based Engagement: Is your application, mobile website or SMS campaign delivering value to your customer? Sometimes value is more than just a coupon.
• Customer Voice: Are you giving your customers the opportunity to provide feedback on their experience with your brand?

Program A - Search Engine Optimization & Marketing (Panel)

Panel Presentation and Discussion on Best Practices in Search Engine Optimization & Marketing - Moderated by Bill Leake, CEO of Apogee Results (Austin, TX)
Speakers Include:
Viji Davis, Vice President, Client Services Resolution Media (Chicago, IL)

Josh Dreller, Vice President of Media Technology and Analytics, Fuor Digital (Chicago, IL)

Chris Gilmartin, President of Lever Interactive (Chicago, IL)

Program B – Online Offline Integration

This multi speaker presentation will cover case studies and best practices on integrating offline with online.

Speakers include:
Patrick Moorhead, VP and Director of Mobile Platforms, Drfatfcb (Chicago, IL)

Reggie Riley, Vice President, Global Multi-Media Sales, Wall Street Journal (Chicago, IL)

Anne Rago, Managing Director Business Development, Novus Media (Chicago, IL)

Matt Rolnick, National Account Manager, Groupon, (Chicago, IL)

Networking Reception

(Optional) Facebook Workshop

• Basics on Facebook for business (What can a network of ½ a Billion people can do for you?)
• Surveying Facebook Business Tools and Techniques
• Getting started with Facebook pages
• 6 steps to building your Facebook page
• Advanced Facebook techniques (customizing your page with Apps and Contests)
• What’s your story (The importance of remarkable content and how to build a publishing schedule)
• Basics in Facebook advertising

Location: Workshops are held at the same location as the IMS Event (Hilton Rosemont O'Hare)

Hotel Room:You will receive the exact room location at the Hyatt in a separate email correspondence before the event. We will also pass out these details at the IMS event during registration. Since the hotel rooms vary in size, we have to identify the number of registrations prior to this notice.

Date: Workshops are held the day after an IMS event. ( Wednesday, August 25th) 

Time: Each workshop starts between 8am or 9am and runs until noon. (Check your workshop for details).

Cost: $199.00 You can only register for one workshop since they happen at the same time (8am-Noon)

8:00 AM - 12:00 PM

Workshop I

Search Engine Optimization and Marketing Workshop

Bill Leake, CEO of Apogee Results and his team  (Austin, TX) will host this 4 hour SEO & SEM workshop.

They will cover:

Cost $199.00

8:00 AM - 12:00 PM

Workshop II

Social Media Workshop

This intensive workshop will be hosted by Jamie Turner, Chief Content Officer of 60 Second Marketer, a division of BKV (Atlanta, GA).

This workshop sold out in Atlanta& Minneapolisso please register soon if you would like to participate.

Here's just some of what you'll learn in this fast-paced, engaging workshop.

Cost $199.00