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IMS Board of Advisors

The Integrated Marketing Summit (IMS) often relies on the expertise of our advisors. These marketing thought leaders, authors, speakers and sponsors help ensure we are delivering the right content and experience to our audience. Their support and expertise has been critical in helping us position IMS as the premier educational marketing event regarding integrated communications.

Don E. Schultz, Ph.D.

Don E. Schultz, Professor (Emeritus-in-Service) Integrated Marketing Communications, Northwestern University, Evanston, IL. He holds a BBA from University of Oklahoma and MA and PhD from Michigan State University. He is President of Agora, Inc., a global marketing, communication and branding consulting firm. 

Don has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia and North America. He is the author/co-author of twenty-six books and over 150 trade, academic and professional articles.  He is a featured columnist in "MARKETING NEWS" and "MARKETING MANAGEMENT."  He was founding editor of the Journal of Direct Marketing, and is associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication and is on the editorial review board for many trade and scholarly publications.

Don holds appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management and Hull University’s School of Business, both in the UK, Tsinghua University and Peking University, China and the Swedish School of Economics, Finland.

 

Tom Beckbane

Tom Beakbane is Chief Instigator at IntegratedBrands.org a collaborative showcase of strategic communications and president of Beakbane: Brand Strategies & Communications.

Tom started his career as a marketing trainee at United Biscuits in the UK. He then moved to North America as a product manager with Pepsi-Cola. He became fascinated by the potential of computer graphics in 1986 and set up a company to deliver marketing programs to packaged goods companies faster and more efficiently than everyone else. The company quickly built a client list of many of the world’s major consumer goods companies.

Over the last decade the company has evolved to helping clients create and launch brands using innovative digital technologies.

In 1996 the company launched MarketingNorthAmerica.com, which became a leading online directory. In 2011 the site evolved to IntegratedBrands.com, which is a popular destination for marketers to explore best practices in strategic brand building.

Tom is a leader at Mindcamp and with other industry organizations and has lectured all over the world on innovative approaches to brand building.

ca.linkedin.com/in/tombeakbane/