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Chris Hershberger

Manager Mobile Marketing & Digital Solutions, Michael's Stores

Chris is the Manager of Mobile Marketing & Digital Solutions for Michaels Stores.

Prior to joining the Michaels team, Chris owned Alive Digital consulting clients on various digital strategies.

Chris served as Covalent’s Director of Business Development. He oversaw the Busi­ness Development function and also focused on strengthening and supporting the lab’s marketing and busi­ness development efforts.  At this time, Chris started Covalent's mobile division and was influential on the Levi's - Norte A Sur project which included a mobile website and a iPhone application.

Before joining Covalent, Chris was at MangoMobile (an Omnicom Company) where he managed shortcodes, program approval, and program integration. While at Mango, Chris worked with such agencies as TPN, TicToc, and GMR and clients such as the Vans Warp Tour, McDonald’s, AXE and Toyota.

Little known fact, Chris ran his first mobile SMS campaign in February 2005 while at International Sports and Media Group.

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