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Integrated Marketing Summit Webinars

We have over 120 webinars and videos of past presentations at Demandcon and the Integrated Marketing Summit.

Simply sign up, one time, for your free BrightTALK account and instantly access any of these presentations with one click.
If you are interested in hosting your own educational webinar or presentation please email Shawn Elledge at Shawn@IntegratedMarketingSummit.com for more information.

Featured Webinar: Death of the Marketing Campaign

Date: August 6th, 2014
Time: 2 P.M. (est.)

Abstract: It is harder than ever for today’s marketers to capture and retain customers. Buyers today are even more empowered with an increased access to information. And now, marketing teams must compete across a growing array of digital channels to get their audiences’ attention. Customers get bombarded, and it becomes much harder to know if you are reaching your customers — and if your messages are resonating.  

All this means that the era of campaign-centric, start-stop marketing is over. Marketers can no longer wait until after a marketing campaign ends to determine if it is having an impact.  Marketing must be data-driven, continuously improved with predictive outcomes. This webinar will examine how the best marketing organizations are breaking out of the campaign-centric marketing trap, achieving predictable outcomes, and outpacing their competition. 

Speaker:

Allen Gannett, Chief Maven and Founder of TrackMaven

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