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Integrated Marketing Summit Webinars

We have over 100 webinars and videos of past presentations at Demandcon and the Integrated Marketing Summit.
Simply sign up, one time for your free BrightTALK account and instantly access any of these presentations with one click at your convenience, 24/7.

Featured Webinar: How Mobile Apps Transformed Field Sales Effectiveness at RNDC

Date: August 26th, 2015

Time: 2p.m. (est.)

Cost: Complimentary


In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.

RNDC's challenges were:

  • Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
  • Keep pace with emerging technologies
  • Build mobile solutions focused on Sales Force Automation
  • Standardize wherever possible and drive utilization

In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.

Bill Smith

Bill Smith
Director of Sales Quality Assurance