Resources Subscribe

Integrated Marketing Summit Webinars

We have over 120 webinars and videos of past presentations at Demandcon and the Integrated Marketing Summit.

Simply sign up, one time for your free BrightTALK account and instantly access any of these presentations with one click.

Featured Webinar: Social Customer Care

Date: Decemeber 3rd, 2014
Time: 2p.m. (est.)

Abstract:

With the growing importance of social media within today’s marketplace, social media has now become a critical part of the customer service role for many brands. Traditional methods of call centers and canned email responses have given way to full-service customer service teams dedicated to resolving customer needs and concerns quickly and efficiently via social media.  In a recent survey, nearly 60% of global CEO’s expect social media to be their primary customer engagement channel within 5 years. Also, 90% of companies will utilize social media for customer care by 2020. Join us to discuss the current landscape and the future direction of social customer care through an examination of best in class brands.

Speaker: Chandra Culpepper, Social Strategy Lead, Oracle Consulting