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Integrated Marketing Summit Webinars

We have over 120 webinars and videos of past presentations at Demandcon and the Integrated Marketing Summit.

Simply sign up, one time, for your free BrightTALK account and instantly access any of these presentations with one click.
If you are interested in hosting your own educational webinar or presentation please email Shawn Elledge at Shawn@IntegratedMarketingSummit.com for more information.

Featured Webinar: Hitting the ROI Bullseye – Getting a Measurable Return from Social

Date: August 27th
Time: 2p.m. (est.)

Did you know that 89% of marketers say measuring social ROI is a priority, yet almost half say they’re unable to quantify whether social has made a difference in their organization? In this live webcast, we will bring order to ROI chaos and show you how to make the business case for social.

You will also learn about:

  • Avoiding making ROI the enemy of social value
  • How brands boosted ROI with World Cup social activations
  • Translating social data you are collecting today to business key performance indicators

Speakers:

Jack Newton, Director of Outbound Product Management, Oracle Social Cloud

Cady Norene-Behles, Social Strategy Consulting Manager, Oracle

 

Past Webinar: Death of the Marketing Campaign

Date: August 6th, 2014

Abstract: It is harder than ever for today’s marketers to capture and retain customers. Buyers today are even more empowered with an increased access to information. And now, marketing teams must compete across a growing array of digital channels to get their audiences’ attention. Customers get bombarded, and it becomes much harder to know if you are reaching your customers — and if your messages are resonating.  

All this means that the era of campaign-centric, start-stop marketing is over. Marketers can no longer wait until after a marketing campaign ends to determine if it is having an impact.  Marketing must be data-driven, continuously improved with predictive outcomes. This webinar will examine how the best marketing organizations are breaking out of the campaign-centric marketing trap, achieving predictable outcomes, and outpacing their competition. 

Speaker: Allen Gannett, Chief Maven and Founder of TrackMaven


Browse our BrightTALK channel here for a list of all of our videos and webinars.