White Papers

How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.

The Definitive Guide to Driving Demand for your Company's Products and Services

Key Check Points To Gauge Your Pipeline-Building Strategies

Imagine you've been asked to give a Board of Directors presentation clearly explaining marketings impact under your leadership. It's painfully clear that your job — and reputation — are now at stake. You could win them over... or you could lose their confidence. Can you make a persuasive case that your marketing investments are paying off?

How B2B Mareketers Deliver Meeasurable Results — Elevating Their Companies And Their Careers

In 2009, email marketing means much more than just sending a message to a list. From mastering the art of deliverability, the science of creative imagery and design to the basic strategy for messaging frequency, email marketing is anything but simple.

Is Dirty Data Sabotaging Your Marketing Results?
Drive Greater Results from B2B Marketing Programs with the QuickStart Data Refreshing Methodology.
Is incomplete or inaccurate data hampering your campaign results, driving up costs, and damaging your company's reputation? Are you running dirty data through expensive marketing automation products and compounding your problems?

Dear Marketer in Search of Higher Profits...
Is it really possible to double the response rates you're currently getting from your email, direct mail, Web offers, and advertising? The answer is a definite “YES!” Is it easy? The answer is a definite “NO!”