LinkedIn is the Premier Business Social Media tool used by almost 400 million business professionals. This participant engagement workshop will teach you how to utilize LinkedIn to generate page one personal and corporate profiles; construct a powerful network, maximize search tools, target lead generation, maximize content, and close more sales. While the focus is on sales and marketing best practices and targeted lead generation the material we cover will be of great interest to all serious LinkedIn users, beginners and seasoned users, from beginning sales associates to experienced business executives. We will also cover the benefits of LinkedIn Premium Accounts and LinkedIn Sales Navigator tool. Presented by Bob Matson of YPN Companies (Atlanta, GA) Bob is one of the earliest adopters of LinkedIn he has shown thousands of individuals how to increase their presence through Social Media. Bob has been a recognized trainer, coach, and business consultant for over four decades.