Brand Positioning

November 11, 2015: 1:00 PM – 4:30 PM

Shanna Kurpe
Shanna Kurpe

Vice President of Roger West

Michael Westafer
Michael Westafer

CEO at Roger West

In this hands-on session, you will complete a series of exercises that will teach you how to create one-of-a-kind brand experiences that your audience cannot help but talk about.

Workshop Details

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It’s one thing to say your company is great - it’s another thing to get your audience to actually believe it and say it too. That is the difference between a good brand, and a great brand. The world’s greatest brands create one-of-a-kind experiences that their audience cannot help but talk about. In this hands-on branding session, you will learn how to do the same through a variety of branding exercises.

Brand Positioning
  • Purpose: Break through the logic of what your company does, and uncover the magic of why your company exists.
  • Value: Identify what makes your company unique in the marketplace, and how to leverage your strengths.
  • Pain: Explore the reasons why customers do business with you, and how to align your purpose and value with their pain.
  • Story: Discover the elements of a good story and how to tell your’s in a way that inspires your audience.
  • Experience: Share your story through powerful brand experiences that get your customers talking.
Create your company's:
  • Mission Statement
  • Unique Selling Proposition
  • Customer Pain Profile
  • Brand Story
  • Customer Experience Roadmap