Content Marketing

November 11, 2015: 1:00 PM – 4:30 PM

Shelly Kramer
Shelly Kramer

President of V3 Integrated Marketing

Build a results-driven content marketing strategy, including how to optimize your website, create content, build social profiles and distribute through the proper channels.

Workshop Details

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This session will take a look at the state of content marketing today, what it is and what it isn’t, and innovative ways brands are using content to connect with customers and prospects. We’ll focus on how to leverage content marketing to develop your brand’s credibility and reputation online, and develop a reputation for thought leadership. We’ll cover the basics of developing a content strategy based on your audience and goals, and also provide tips and tactics on how to use content to power leads and sales.

The workshop agenda includes
  • Content Marketing: How to laser in on your audience and develop a strategy that works.
  • Why Content Alone Isn’t Enough: Why UX, SEO and Social Media all play key roles in the overall success of your content marketing efforts.
  • Content Development and Distribution Basics: Writing great content is easy, but many brands are still getting it wrong. We’ll cover the basics of writing for the Web and then give you an overview of how to most effectively distribute content across multiple channels.
  • Content for the Sales Journey: How to create the right kind of content to connect with your customers and prospects based on where they are in the sales journey.
  • Content for Lead Gen: How to successfully connect your content marketing efforts to your lead generation efforts, and track and measure impact.
  • How to Measure Success with Content and How to Track and Report on it.