This session will focus on how to most effectively use social media as part of your integrated marketing strategy. We’ll walk you through an overview of the basics and why social media is important, and take an in-depth look how it impacts not only your content marketing strategy, but also your SEO efforts, customer service, and your online presence in general. We’ll also cover tools to use to help power your social media monitoring and listening efforts, how to identify and engage influencers, and how to connect social media to your marketing efforts, both online and off. We will walk you through the basics of profile development across LinkedIn, Facebook, Twitter, and touch on some other platforms you might consider exploring as well. Lastly, we’ll cover how to most effectively measure the ROI of your social media marketing efforts.