Social Media

November 11, 2015: 8:30 AM – 12:00 PM

Eric Fellows
Shelly Kramer

Co-Chief Executive Officer, V3 Broadsuite

Learn how to use social media as an effective tool in your integrated marketing strategy, and drive results in content marketing, SEO, customer service and your digital footprint.

Workshop Details

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This session will focus on how to most effectively use social media as part of your integrated marketing strategy. We’ll walk you through an overview of the basics and why social media is important, and take an in-depth look how it impacts not only your content marketing strategy, but also your SEO efforts, customer service, and your online presence in general. We’ll also cover tools to use to help power your social media monitoring and listening efforts, how to identify and engage influencers, and how to connect social media to your marketing efforts, both online and off. We will walk you through the basics of profile development across LinkedIn, Facebook, Twitter, and touch on some other platforms you might consider exploring as well. Lastly, we’ll cover how to most effectively measure the ROI of your social media marketing efforts.

Social Media: Overview
  • Why Social?
  • Who is using social media and why
  • The power of social media marketing vs. traditional marketing, why you need both
Finding Your Voice and Reputation Management
  • Creating compelling content that will encourage followers
  • How to effectively utilize keywords and hashtags
  • Simple ways to come across as authentic
  • Easy ways to gain brand legitimacy
  • Why it pays to be likable
  • Strategies for writing posts and tweets that will generate interest and responses
  • The best way to handle criticism – respond or ignore?
  • How to turn negatives into positives
How Social Impacts Brand Credibility, SEO, Customer Service, and Your Content Marketing Efforts
  • How social media impacts brand credibility, SEO, and content marketing
  • Social media as a distribution channel
  • How to use social media as a listening platform and customer service tool
  • How to determine (and find) your target audience
How Success Is Measured
  • Metrics – what to look for to measure impact
  • Different tools to use to measure your influence
  • ROI – how to focus on the numbers that really matter
  • Quit measuring cause metrics and start measuring effect metrics
Social Media Platforms – Choosing the Right One for Your Needs
  • There are a myriad of platforms, choosing the right one to serve your needs is important. Let’s talk about how to do that
  • Overview of LinkedIn, Twitter, Facebook, Google+, Pinterest, Instagram
  • Why Google+ needs to be a part of your social presence
  • Want Millennials? Don’t leave out SnapChat and other self-destructing messaging platforms
  • The power of Video and why it should be a key component of your strategy
  • Blogging, podcasts, and how they fit in with your social media plans
Social Media Profile Development and Platform Best Practices
  • LinkedIn profile development best practices
  • Twitter best practices and super secret tricks and tools
  • Google+ profile developement