The Integrated Marketing Summit (IMS) is premised on the core belief that the single most important role of marketing and advertising, whether you are on the agency side or the clients side, is to Drive Revenue Rapidly.
Based on feedback from past attendees, IMS has developed optional, hands-on Workshops for participants who want a “deep dive” immersion and expert advice in the hottest areas of marketing and advertising. Topics we cover include: Social Media, Search Engine Marketing & Optimization, B2B Lead Generation, Nurturing, Qualification and Conversion, Web Analytics and Mobile Marketing, just to name a few.
These workshops run from (9 a.m. - 3:30 p.m.) either the day before or after each summit and are based on a first come, first serve basis.
Below is a list of workshop options we are hosting in San Diego Jan 31st and Atlanta March 6th, 2014.
Get the inside scoop on what’s working best today (and what isn’t working) in lead generation, nurturing, qualification and conversion. By attending, you will go home armed with proven strategies, tactics, tips and techniques for generating more leads and turning those leads into sales-ready opportunities your salespeople, reps, dealers or distributors can turn into sales and revenue for your company. Save yourself from costly and time-consuming trial-and-error approaches to learning what works best by attending. This workshop is presented by two demand generation experts: Shawn Elledge, CEO of Integrated Marketing Summits and Mac McIntosh, President and principal consultant at AcquireB2B, a lead generation and marketing automation agency.
For savvy marketers, it's no secret that content marketing should be a key component of your integrated marketing strategy. But getting it done is often a challenge. The key to success with content marketing is simple. Good (no, GREAT!) content that zeroes in on customer and prospect needs without draining your resources. But it’s not just a matter of having great content and tossing it out there, and expecting it to perform miracles. It doesn’t work that way. As a marketer, you can successfully develop a competitive advantage by focusing on content marketing to generate leads and drive closed sales. But in order for content to really deliver results, you’ve got to have a website that works, a content strategy that makes sense, optimized social profiles, and social channels you actually use. In this workshop we'll walk you through the process, every step of the way, and you'll leave ready to leverage content, social and SEO in ways that'll get you the results you're seeking.
Presented by Shelly Kramer, CEO V3 Integrated Marketing (Forbes top 30)
This hands-on, interactive workshop starts with showing you how to use Google Analytics and understanding the key metrics needed to drive better marketing decisions. We will navigate the tool together, define key metrics, plunge into multi-channel attribution modeling and share some of our favorite reports. Then, we will take a deep dive with several of the technical, custom and advanced features within Google Analytics. Learn how to manage profiles, set up goals and filters, understand event and campaign tracking and even configure advanced segments.
Presented by Matt Hertig and Michelle Jacobs, Co-Founders of Alight Analytics, a Google Analytics Certified Partner and Premium Reseller, are facilitating the workshop.
9-10am - Introduction to Google Analytics, Audience Reports & Conversion Tracking
10-11am - Traffic Sources, Content Reports & Real Time Data
11am-12pm - Profile & Goal Management
12pm-1pm - Lunch
1-2pm - Campaign Tracking & Event Tracking Configuration
2-3pm - Advanced Segments & Custom Variables
3-3:30pm - Q&A