The Integrated Marketing Summit (IMS) is premised on the core belief that the single most important role of marketing and advertising, whether you are on the agency side or the clients side, is to Drive Revenue Rapidly.
Based on feedback from past attendees, IMS has developed optional, hands-on Workshops for participants who want a “deep dive” immersion and expert advice in the hottest areas of marketing and advertising, such as Social Media, Search Engine Marketing & Optimization, Sales and Marketing Alignment, Tracking Return On Marketing Investment, Mobile Marketing just to name a few topics.
These 6 hour long workshops run from (9am-4pm) either the day before or after each summit and are based on a first come, first serve basis.
Below is a list of workshop options we are hosting in Chicago June 10th, 2013 at the Hyatt Regency McCormick Place.
MULTICHANNEL MARKETING STRATEGIES:
The purpose of our workshop is to help marketers build successful multichannel strategies that engage with customers in increasingly meaningful ways across discreet yet interconnected channels. And to do so in a fiscally responsible way that fits their business model and organizational structure.
The 3 key areas of focus include:
The Keys to Success - Our one-day workshop curriculum blends:
Additionally, the workshop includes several planning tools and frameworks for building multichannel marketing strategies.
Overview of Multichannel (15%)
Defining meaning(s) of multichannel marketing
Summarizing key principles of effective multichannel strategies (best practices/success factors)
Architecting Multichannel Strategy (35%)
Analyzing customer expectations in a multichannel world
Quantifying Channel Impact & Value Creation (35%)
Integrating cross-channel measurement (best practices)
Organizational Readiness (15%)
Operationalizing multichannel principles for success
Using LinkedIn for Marketing & Sales Success
This LinkedIn hands-on intensive workshop hosted by Mike O'Neil & Lori Ruff is designed for savvy marketers, social media and digital marketing managers that want to quickly master their firms' business development potential using LinkedIn.
LinkedIn is the spotlight, but the program touches on other Social Media, particularly Twitter and Blogs. Special LAB time provides hands-on work time with expert help.
It's a packed agenda and attendees will learn to...
1.Understand what the latest LinkedIn changes and capabilities mean for marketers.
Attendees will build a LinkedIn Company Page with a Product/Service or a LinkedIn Group in the LAB portion of the event. Optionally, they will get hands-on assistance with LinkedIn branding, profile templates and other Social Media marketing actions.
As you can see by the major topics, the focus of this training is squarely on increasing revenue, particularly from a sales and marketing perspective.
♦ Marketing Manager at firms wanting to expand your marketing efforts with LinkedIn and Social Media
This is Hands-on Intensive Training, so bring a laptop and be prepared to learn. This is a highly interactive workshop with real world marketing and sales situations being directly addressed.
BONUS #1 -Attendees receive complimentary access to our online, on-demand LinkedIn video training program focused on revenue creation ($149 value).
BONUS #2 -Attendees receive a complimentary LinkedIn check-up after the event to further improve your LinkedIn Company Page, LinkedIn Group or Corporate Branding $500 value).
Space is very limited so reserve your spot NOW.