IMS Workshops

The Integrated Marketing Summit (IMS) is premised on the core belief that the single most important role of marketing and advertising, whether you are on the agency side or the clients side, is to Drive Revenue Rapidly.

Based on feedback from past attendees, IMS has developed optional, hands-on Workshops for participants who want a “deep dive” immersion and expert advice in the hottest areas of marketing and advertising, such as Social Media, Search Engine Marketing & Optimization, Sales and Marketing Alignment, Tracking Return On Marketing Investment, Mobile Marketing just to name a few topics.

These 6 hour long workshops run from (9am-4pm) either the day before or after each summit and are based on a first come, first serve basis.

Below is a list of workshop options we are hosting in Chicago June 10th, 2013 at the Hyatt Regency McCormick Place.

Workshop A

MULTICHANNEL MARKETING STRATEGIES:
Moving From Brand Strain to Strength in an Omni-Channel World

Hosted by Mitch Duckler and John Hambrick, Partners at Full Surge Group

The purpose of our workshop is to help marketers build successful multichannel strategies that engage with customers in increasingly meaningful ways across discreet yet interconnected channels. And to do so in a fiscally responsible way that fits their business model and organizational structure.

The 3 key areas of focus include:

• How to . . .architect a multichannel strategy that profitably addresses customer preferences?
• How to . . . integrate measurement across channels for performance enhancement, ROI evaluation and investment allocation?

• How to . . . create internal infrastructure and readiness systems that equip organizations for success in managing multichannels

The Keys to Success - Our one-day workshop curriculum blends:

• Fact-based lectures on channel dynamics & success factors
• Rich discussions on best practices in multichannel strategy

• Real world case studies (of hard earned/learned multichannel wins)

Additionally, the workshop includes several planning tools and frameworks for building multichannel marketing strategies.

Workshop Curriculum

Overview of Multichannel   (15%)

Defining meaning(s) of multichannel marketing

Summarizing key principles of effective multichannel strategies (best practices/success factors)

Architecting Multichannel Strategy   (35%)

Analyzing customer expectations in a multichannel world
Defining channel imperatives using strategic tools/planning frameworks
Building channel architecture (i.e., defining channel roles, integrative requirements) based on customer needs/wants
Accelerating channel velocity through information & contact systems
Examining power of multichannel interaction: Case Studies (B2C/B2B)

Quantifying Channel Impact & Value Creation   (35%)

Integrating cross-channel measurement (best practices)
Identifying performance metrics (for short-and long-term success)
Capturing and mining data within channels
Allocating resources effectively across channels
Examining multiple dimensions of multichannel ROI: Case Studies (B2B/B2C)

Organizational Readiness   (15%)

Operationalizing multichannel principles for success
Enrolling an organization (in multichannel planning and delivery)
Enabling organizational behaviors through corporate culture

Workshop B

Using LinkedIn for Marketing & Sales Success

This LinkedIn hands-on intensive workshop hosted by Mike O'Neil & Lori Ruff is designed for savvy marketers, social media and digital marketing managers that want to quickly master their firms' business development potential using LinkedIn.

LinkedIn is the spotlight, but the program touches on other Social Media, particularly Twitter and Blogs. Special LAB time provides hands-on work time with expert help.

It's a packed agenda and attendees will learn to...

 1.Understand what the latest LinkedIn changes and capabilities mean for marketers.
 2.Utilize LinkedIn to Expand the Corporate Brand into Social Media circles
 3.Use LinkedIn for Lead Generation and vetting leads, boosting the bottom line
 4.Create, manage and market a LinkedIn Company Page that attracts business and talent
 5.Create, manage and market a LinkedIn Group to create a Social Media community
 6.Become aLinkedIn Group Power User attract attention to you and your firm
 7.Get your company Employees supporting the Company Brand with LinkedIn
 8.Build an attractive LinkedIn presence to Attract Great Talent, reducing recruiting costs
 9.Map out a weekly LinkedIn Marketing Routine for you, the team and the company
 10.Boost sales with marketing actions Sales Reps and Employees can take

Attendees will build a LinkedIn Company Page with a Product/Service or a LinkedIn Group in the LAB portion of the event. Optionally, they will get hands-on assistance with LinkedIn branding, profile templates and other Social Media marketing actions.

As you can see by the major topics, the focus of this training is squarely on increasing revenue, particularly from a sales and marketing perspective.

This is a must attend event if you are a:

♦ Marketing Manager at firms wanting to expand your marketing efforts with LinkedIn and Social Media
♦ Social Media Manager / Digital Marketing Manager wanting to get more out of your LInkedin and Social Media efforts.
♦ Independent Marketing Professional wanting to offer these services to their clients
♦ Professional Association Leaders looking to boost membership and sponsorships
♦ HR Professional looking for ways attract great talent at reduced costs
♦ Sales Professionals wanting to work more efficiently and effectively 

This is Hands-on Intensive Training, so bring a laptop and be prepared to learn. This is a highly interactive workshop with real world marketing and sales situations being directly addressed.

BONUS #1 -Attendees receive complimentary access to our online, on-demand LinkedIn video training program focused on revenue creation ($149 value).

BONUS #2 -Attendees receive a complimentary LinkedIn check-up after the event to further improve your LinkedIn Company Page, LinkedIn Group or Corporate Branding $500 value).

Space is very limited so reserve your spot NOW.